This lecture addresses how consulting and contracting firms in the construction and engineering industry, both large and small, can innovate to translate sustainability into improved business performance. It seeks to untangle the rhetoric from the reality of the sustainability debate by exploring both its opportunities and risks. Drawing perspectives from the social and behavioural sciences, psychology, economics, politics and philosophy, the presentation argues that the key to a more sustainable built environment industry is a more balanced debate and an open and collaborative industry which draws from a more liberal knowledge-base and seeks new integrated business configurations through supply and demand chains.

Martin Loosemore is Professor of Construction Management at the University of New South Wales, Sydney, Australia. He is a Fellow of the Royal Institution of Chartered Surveyors and a Fellow of the Chartered Institute of Building and a Visiting Professor at University of Loughborough, UK and University of Hawaii, USA. Martin was an advisor to the Australian Royal Commission into the Building Industry, the Federal Senate inquiry into the Building and Construction Industry and is a member of the Australian Government's Built Environment Innovation Council which advises the Federal Australian government on innovation policy and reform.